This is fascinating. So people were too busy/lazy/other to bake at home and flour companies were worried, so they invented ready cake mix. But people didn’t like ready cake mix because it was too easy. Supposedly a cake should be something that ‘comes from the heart … a love poem, an act of faith’, something just adding water and pushing into a not-quite-yet pre-heated oven failed to satisfy. So, after talking to some experts and conducting some surveys, the manufacturers decide to leave out the eggs. Now people had to crack and whisk the eggs themselves. This, astoundingly, was enough to provide the necessary emotional connection. People felt vindicated. It’s like the Matrix.
There, between adding water to ready cake mix and adding water and eggs to ready cake mix, in that sliver of distinction, that’s where you’ll find our humanity.
Read the article, here.